Penggunaan Wahana Digital dalam Promosi dan Pemasaran Batik sebagai Kontekstualisasi Pelestarian Cagar Budaya

The development of marketing has increasingly taken advantage digital platforms. use through social media can effectively and efficiently promote Candi Banyunibo batik Banyunibo. Batik is a handicraft which made by the local community. promotion many advantages because it attract more tourists to visit know This program contributes producing promoting using platform based on preservation cultural heritage. Promotional activities Instagram creating promotional content in form videos reels feature. contains information, i.e. natural, cultural, economic products article discusses platforms integrated with aspects heritage preservation. benefits tourist interest Banyunibo, community observers, increase knowledge understanding